I help international companies reshape products, positioning and customer journeys so they can be understood, trusted and chosen in the Japanese market.
Hello, I am Saori Miura. I specialize in marketing strategy, digital advertising, CRM and AI system design for the Japanese market.
My experience spans insurance, matchmaking, education, finance and e-commerce in Japan. My strength is not simply translating an international product or service into Japanese, but redesigning how it is positioned, communicated and experienced so Japanese customers can understand it, trust it and choose it.
Japanese customers often evaluate products, trust and purchasing decisions differently. I therefore review the whole product and customer experience—not only the advertising.
Identify the Japanese customer for whom the product matters most.
Understand anxieties, trust barriers and expectations before purchase.
Prioritize the message and experience that feel relevant in Japan.
Design the path from first awareness to purchase, retention and learning.
I begin by clarifying product value and the Japanese N1 customer. From there, the message, advertising, landing experience, conversion, nurturing and retention are designed as one connected customer experience.
In addition to conventional email and messaging sequences, I design AI-agent nurturing systems. The AI first provides useful guidance and understands the customer’s situation through dialogue.
Only when the customer’s needs genuinely match the service does it make a natural recommendation. This creates a relationship closer to receiving advice from a trusted guide than being pushed by a salesperson.
I am not only a translator or an ad operator. I understand international products and connect marketing, advertising, CRM and AI into a system designed for Japanese customers and business outcomes.
Share the objective and the role you are looking for. I will assess how I can support the project in Japan and propose the most suitable next step.